Trademarks: Do I Need One? Find Out Why This Legal Tool Could Be a Game-Changer for Your Business
Trademarks: Do I Need One? Find Out Why This Legal Tool Could Be a Game-Changer for Your Business

So you’ve got a brilliant idea and a fantastic business name. But have you ever stopped to think about protecting that name and the unique brand you're building? Enter trademarks—a legal powerhouse that can safeguard your business’s identity. If you’re wondering whether a trademark is necessary for your venture, here’s a sneak peek into why it might be a game-changer for your business. What is a Trademark? In a nutshell, a trademark is a distinctive sign or symbol used to identify your goods or services and distinguish them from those of competitors. It could be a word, phrase, logo, symbol,... READ MORE

Trademarks: Word Marks vs. Design Marks

As businesses grow, they often look to protect branding associated with their company by registering the trademarks with the United States Patent and Trademark Office (“USPTO”).  Marks can take the form of the company name, its logo, or even a tagline used to market products or services. In many industries, companies elect to register marks used with a specific line of products. Trademarks are available for word and design marks. Word marks are generally used in connection with a brand’s name or tagline. On the other hand, design marks are used when registering a brand’s logo. It’s important to understand... READ MORE