Starting your own business can be exciting as it allows you to follow your passion while benefiting from your hard work. As part of the start-up process, you should take the time to create and refine a brand that encompasses and embodies your goals. This branding includes the name of your business- maybe a slogan, too- and visual markers you want people to associate with your business, which will be on display in everything from your marketing material down to the invoices you send clients. These details are the trade and service marks of your brand, which should distinguish you... READ MORE