Licensing is one way people with ideas and businesses can scale their brands quickly. Licensing agreements are used by businesses for things like putting sports team logos on keychains, selling a certain line of dresses in a retail store, or operating a business under a certain brand name. In cases like this last example, however, it is important for licensees to be careful not to inadvertently create a franchise, as those are subject to very different laws and regulations. In short, a license agreement grants rights to use a brand and associated intellectual property, while in a franchise, the franchisor... READ MORE